Are you ready to make the words you want to say speak louder than the cursor winking at you in Google Docs?
let's get those clients buying what you're selling!
You were in love when you first shelled out for a professional website. But you're no longer on speaking terms. You've just about had it trying to make your words match those oh-so-gorgeous photos and moodboards. You know what you want to say, but no idea how to say it.
You're staring down a blank Google Doc trying to take the mystery out of this whole copywriting thing.
You've got a paper trail of free resources a mile long. They're great, but just not what you're looking for. Because your desk is a total mess, earbuds bunched and knotted, calligraphy pens, notepads, and post-its all over the place. The coffee is brewed, you're in front of the screen, but the words just aren't happening.
Seriously, you wonder, where does all my personality disappear to when I'm at the keyboard?
After all, your website isn't an Instagram caption. It's the most important brand collateral your clients will ever see... but what if they miss the real you?
You know those people who say a picture is worth 1,000 words? They're right. but your images won't draw in 8x more site traffic, boost engagement, and make your readers become clients. only words can do that.
WHAT IF you could
hand off your copy to a trusted professional who can push your launch over the finish line
you're in the right place!
develop a process that makes writing copy for your business less scary
position yourself as an expert through your words + get clients who find you through SEO
stop tweaking your copy every other week with no idea what works for your audience.... or why they're reading you in the first place
Now I have amazing copy and a great copywriter that I can go back to in the future if I need more work!
- liz courtney
I was overwhelmed with the amount of website copy I had to get done and wasn’t sure if a copywriter would fully understand my vision. My web designer recommended Kayla, and I’m so glad she did. Now I have amazing copy and a great copywriter that I can go back to in the future if I need more work!
Copywriting Strategy that keeps in mind your ideal client, personality, and business goals.
Brand Voice Guide so your site will have cohesive language and you will know the words that work for you in email copy + social captions.
SEO content that you can copy + paste into your website so you get found on Google (This includes meta descriptions + keywords!)
Support integrating your website words through the design phase with edits and additions as needed.
Detailed copy questionnaire that helps you excavate your brand voice, ideal client, and convey your unique process through words
Discovery calls to help you bounce your creative ideas and get the clarity you've been seeking!
Two rounds of revisions to make sure everything is looking great! (Most clients just need one revision!)
START MY PROJECT!
Say goodbye to spending hours on Pinterest digging for free copy templates and checklists. Let's work together to execute a vision you're proud of.
website copywriting that helps you.
We’ll square away every page on your website until it looks like the shiny new website you’ve been dreaming of. I’ll send you off with full rights to your copy and be available through the design process if you’ve got questions.
On your launch day, I’ll cheer you on!
After I plug away at your website copy, I'll send you a Google Drive link. You'll get two rounds of revisions. Every website package comes with SEO optimization and suggestions on how to arrange your pages.
Once we confirm availability, I'll send you a contract along with a detailed questionnaire to help you identify your ideal client. Then we'll chat by phone to discuss strategy.
from initial brainstorming to the design process, i'll be with you every step of the way!
So how does this all work, anyway?
- 6 pages of seo-driven website copy
- detailed copy excavation survey
- brand messaging development
- 2 discovery calls
- up to 2 revisions
start my project!
payment plans available
your investment for unique-to-you website copy that connects with ideal clients + fits flawlessly with your brand + web design.
- 1 page of website copy up to 1,000 words
- choose between categories like home, about, services, contact
- can be bought separately or as an add-on
I WANT THIS!
-4 pages of seo-driven website copy
- detailed copy excavation survey
- 1 discovery call
- up to 2 revisions
THAT'S FOR ME!
LET'S DO THIS THANG!
You could keep DIYing your own copy and hoping that clients overlook your words and see your work. But deep down, you know that something just isn't right.
You can finally have all the right things to say, the magical words that will communicate your uniqueness, talents, and process so clients know you're the one.
I'M FINALLY READY TO HAVE WEBSITE WORDS THAT CONVERT CLIENTS.
I know. You're taking a big step to hire a copywriter to help you convert more clients. Let's send them to a website you're genuinely proud of.
I work with visually-oriented creative people like photographers, brand designers, and web designers translate their brand into words that connect. I help you make the leap between your personality and what your client needs to see in your copy.
With my pink legal pads, knowledge of your business, and my trusty typewriter (kidding!), I'll help you turn around your brand messaging for good. Together, we'll create your unique brand voice and website copy that connects with your ideal clients!
I'm Kayla dean
GEt to know the writer behind the words
see what past clients and referral partners say about working together.
Because of Kayla, I feel that my website finally matches my photography and takes me to the next level in my career. My site sounds just like me. My friends, family, and clients are blown away by the amazingness of my website! I’ve given Kayla’s name to everyone I know who is looking for a copywriter.
Owner & lead photographer, stephanie flores photography
All I can say is WOW!!! I am utterly amazed at what you put together. Literally, blown away. You truly embodied who I am and what my business is about so, so well. I am truly grateful.
Owner, sparrow & Laine Photography
I’m fully confident sending clients to Kayla whenever they need help with the all-important task of writing genuine copy that’s SEO-friendly, fun, and not salesy. She makes my job easier because me and my clients don’t have to struggle anymore to come up with the words that convert readers to clients.
owner, leesa dykstra designs
Before I worked with Kayla, I was overwhelmed with all the website copy I needed to update. I felt like I wasn’t going to have the right writing style to attract my ideal clients. I chose Kayla because she has worked with creatives before and knows what works in this industry. I’m looking forward to getting more leads to my website and not worrying about my SEO!
owner + lead videographer, lacework films
start my project!
I'd love for you to be one of them!
I only take on a limited number of clients each month.
My process is specially made for creative entrepreneurs like you. When we work together, I don't just get to know you through a screen. We'll speak by phone so I can learn more about you and your business. Plus, my copy questionnaire includes questions that will have you deep-diving into your why and ideal client so your website copy will not only sound like you but also be formulated to your ideal clients.
why should i choose you to write my website words?
You've got questions, and I've got answers. Let's get crackin'.
Ideally, I would write your website copy before your designer works on your website. It's my belief that this makes the process of design more efficient. I love supporting my clients through this phase and happily collaborate with other creative professionals you have hired to work on your project. However, I am always happy to work with clients who already have templates and need help formulating copy!
how does this work if i'm already working with a web designer or if i'm designing the site myself?
Yes! I ask clients for 50% upfront and 50% upon delivery of the website copy before revisions. Please contact me if you have additional questions about payment plans.
do you offer payment plans?
Full website copywriting typically takes 4-6 weeks from signing the contract to completing revisions, so please plan ahead when booking with me!
how long is your process?
A cornerstone of my process is taking a detailed look at who you are and who you serve to then understand how you fit into your industry's space. Although our goal is to sound different from your competitors, I'll always ask for this info so we know where you stand in the industry. We'll also spend time connecting over the phone after you work on the questionnaire so I'm crystal clear on what you're looking for!
how do you write copy that really sounds like me and speaks to my ideal clients?
Due to the nature of my work, I do not offer refunds. However, I offer my clients a detailed process and revisions to ensure that you're totally happy with the work!
do you offer refunds?
what if i'm looking for a web design and copy to match?
I'd be glad to refer you to a web design partner who can take the copy we work on together and plug it into a custom design!