Portfolio

Website Copywriter and Content Writer for Creative Entrepreneurs and Small Businesses

Check out a few of my favorite projects!

Liz Courtney Photography

project:

In collaboration with Amanda Scott Creative

Wanting to shift her wedding photography business towards a high-end client who values a customized approach, Liz needed sophisticated and timeless yet quirky and personable website words to match her custom web design. We worked together to emphasize Liz's unique packages— one of which includes a wedding album. Now, Liz's words match her branding collateral and speak to her ideal client. Designer Amanda Scott crafted the website around the website copy.

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Sparrow & Laine Photography

project:

In collaboration with Leesa Dykstra Designs

Family and wedding photographer Abby Amundson needed timeless, bold, and classic words to show her warm personality and client process. By conveying her mission and core values on the home page, I helped Abby attract her ideal client with words that match her lively photography style and client testimonials. With a website designed around her words, Sparrow & Laine also has a customized design formed around the content.

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Lacework Films

project:

Template by Go Live HQ

Although wedding videographer Kelly LaFleur recently updated her website with a new design, she knew that the best way to reach her ideal client was through website copy that resonates. We identified area competitors so I could generate the best SEO keywords for Kelly's business. The result? A classic, friendly website that's not only relatable but also written to increase Kelly's leads from SEO alone.

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Osiris Photography

project:

Homepage blurb and About page

Illinois Photographer Osiris Coté wanted a warm About page that communicates her relatable style and info about her photography journey that connects with ideal clients. Through both a blurb on the homepage and the About page, I helped Osiris communicate her unique strengths and heartfelt love for helping her clients bring their moments to life. 

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“All I can say is WOW!!! I am utterly amazed at what you put together.”

The Reviews:

Literally, blown away. You truly embodied who I am and what my business is about so, so well. Plus, it was such a great bonus to see brand keywords and hashtags. I am truly grateful.

Abby Amundson

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"I'm fully confident sending clients to Kayla whenever they need help."

The Reviews:

Before I worked with Kayla, I had a hard time finding a copywriter I trusted to refer my clients to. But now I’m fully confident sending clients to Kayla whenever they need help with the all-important task of writing genuine copy that’s SEO-friendly, fun, and not salesy. She makes my job easier because me and my clients don’t have to struggle anymore to come up with the words that convert readers to clients. I’m excited about projects where Kayla is on board because she’s amazing at what she does.

Leesa Dykstra

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"Kayla has worked with creatives before and knows what works!"

The Reviews:

Before I worked with Kayla, I was overwhelmed with all the website copy I needed to update. I felt like I wasn’t going to have the right writing style to attract my ideal clients. I chose Kayla because she has worked with creatives before and knows what works in this industry. I’m looking forward to getting more leads to my website and not worrying about my SEO!

Kelly LaFleur

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"My about page actually sounds like me!"

The Reviews:

I felt like my brain was going to explode. I didn't know how to put everything I was thinking into one nicely written paragraph. I had never worked with a copywriter before, but Kayla understood my vision. I wanted people to read my about me page and actually get to know me. My about me page sounds like me, and not like a robot. Kayla was super nice and got my page to me in the time promised. People compliment me on my about me page all the time!

Osiris Cote

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