Check out a few of my favorite projects!
My clients are....
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Artist Laura Fedorowicz was already a successful artist in her own right, her collaborations with Target, Wayfair, Nordstrom, and other prominent consumer-facing brands already profitable. But Laura's brand didn't have the name recognition or storytelling element she needed to convey her experience as an artist and struggle with chronic illness. Through brand messaging, website copy, and email sequences (nurture & abandon cart) designed to boost sales and tell her story, we created a brand experience that brings her art and life into cohesive focus.
Marisa of Quill and Co was already in the process of designing her website to relaunch her brand & web design business, but she needed brand messaging and copywriting that would beautifully convey the new, elevated tone of her brand. From writing copy for the Showit template shop to expressing Marisa's story on the about page, I helped Marisa create a brand experience that expresses her high level of commitment to her clients and unique design savvy.
Dr. Rosie Garcia knew she wanted to help professional women overcome their struggles with anxiety, depression, and life change, but needed support writing website copy that connected & resonated with her ideal clients. I worked with Rosie to overhaul existing copy and elevate it to the standard of her custom website design so she could book her ideal clients with confidence.
Although Elizabeth and Kevin have farmed their family land for the past six years, it was only recently that they formed Farm Fresh Wheat, a collective that sells fresh wheat berries right from the farm for families who want to home mill their own flour. They were well-versed in the Storybrand framework but needed a copywriter who could build their brand story and execute it through website copy that helped them grow their eCommerce business. I crafted all copy, from the Home, About, Shop, and Product pages to FAQs that connect with their ideal client.
Photographer Nichole was no stranger to running a creative business but owning a white barn wedding venue near the beautiful Yosemite was a new challenge. I brought together The Meadows' brand story to help Nichole express the unique experience of hosting a weekend-long wedding at one gorgeous location. I also wrote full website copy that came together in this one-page template that prioritizes the user experience with an easy-to-use contact form at the end of the page.
Former marketing director Kristen Neiditch had already built a highly successful business as a private photo editor. But even with extensive market research already in the works, she needed words that connected with her clients and allowed her to pivot into the online education space. With five core pages and 7 digital product sales pages, this site was an ambitious 2-month project. I read and watched all her products, created a brand voice guide, and mapped the customer journey before writing SEO-optimized website copy that powerfully connects with ideal clients.
When I found out that my current "go to copywriter" was shutting down her business several months before my big website launch my heart dropped. I searched desperately to find any other creative copywriters and came across Kayla's website. Cue the hallelujah chorus because I am SO glad I did!! Kayla was able to take all my brain dump and turn it into the website copy of my dreams. Not only did she write compelling on brand copy BUT now I am happily sitting at number one in my top SEO keywords. I was so nervous going into such a big project, but Kayla blew me away with every final page she sent over. I know for a fact that I would not have had my website done in time if it weren't for Kayla.
I went through about 30 other creative copywriter websites. To be honest, Kayla kept standing out. Even though I’m a direct person, one of my biggest issues before working together was that my words were coming off too harsh.
Kayla understands the wedding business, was down to earth, and quick. She took the time to review each page after I paste the copy onto my site to make sure it made sense and flowed correctly with my template.
Now my copy sounds like me: straight to the point, just the way I like it. My voice is now directed towards the client I enjoy working with most.
I had never hired a copywriter and was worried about making the investment. I didn’t know if the words would really sound like me. Kayla completely understood where I was coming from and was there for me every step of the way. Because of Kayla, I feel that my website finally matches my photography and takes me to the next level in my career. My site sounds just like me. My friends, family, and clients are blown away by the amazingness of my website! I’ve given Kayla’s name to everyone I know who is looking for a copywriter.
As an illustrator and designer, I love to tell client stories. When it came to my own site, I was looking to build a story of my own. Kayla took an idea of a bustling garden and transformed it into a beautiful, whimsical story. Kayla has an amazing ability to understand & translate what was in my head & heart into her writing. Her work is more than I had dreamed and far better anything I could ever have written. It's the perfect balance of playfulness & story telling while still being informative. I can't thank her enough for telling the story that I could never have put into words myself.
Kayla. Gets. Results. She pushes clients and their brands to the next level with effective copywriting. Not only does her writing FEEL and SOUND like their brand, but it’s also optimized to lead to a sale! She’s a total whiz with words and SEO. After working with her, you’ll have a polished, conversion-focused website that speaks to your ideal client
All I can say is WOW!!! I am utterly amazed at what you put together. Literally, blown away. You truly embodied who I am and what my business is about so, so well. Plus it was such a great bonus to see brand keywords. I am truly grateful.
“My website wasn't conveying my personality like I wanted it to, but I was afraid that a copywriter wouldn't be able to speak like me. Kayla was so easy to work with! The website copy she delivered fit into my website perfectly. Now, clients LOVE my website. I've been told it's super inviting and gives a good sense of who I am. She gave my website a voice in a way that I wasn't able to do on my own. I absolutely love my website copy!”
Longtime photographer Emilee already had clients who loved her full-service photography experience but she knew a website would pivot her business into the spotlight and attract even more clients. I developed Emilee's brand message and helped her convey the unique service that is at the heart of her experience, following it up with punchy, upbeat, and exuberant website copy and blog coaching.
Wanting to shift her wedding photography business towards a high-end client who values a customized approach, Liz needed sophisticated and timeless yet quirky and personable website words to match her custom web design. We worked together to emphasize Liz's unique packages— one of which includes a wedding album. Now, Liz's words match her branding collateral and speak to her ideal client. Designer Amanda Scott crafted the website around the website copy.
New studio owner Sarah Marquis not only acquired Melody Lane Academy from the previous owners-- she also inherited the studio's outdated website. In conjunction with her new branding and web design, I worked with Sarah to improve the user experience of the site by simplifying the menu, condensing and rewriting content, and adding all new sections so Melody Lane could share its heritage, sense of community, and family spirit with Yakima.
Kansas wedding photographer Brittany McCloskey was frustrated with her website template and copy. She needed a site with clear calls to action, SEO that targeted her area, and words that would convey her exuberant personality. I worked with Brittany to help her zero in on her ideal client before writing her website words. Designer Leesa Dyskstra designed the website around the words. The result is a custom, curated experience for Brittany's clients.